Your company
Thrive Money
Are you ready to build your brand for sustainable growth?
I help financial services brands grow with clarity and consistency while putting more money in people's pockets.
Working Together
I help financial services brands create meaningful difference through authentic, consistent storytelling. This strengthens trust and loyalty, drives sustainable growth and empowers audiences to do more with their money.

My approach ensures every communication, campaign and interaction is guided by the brand's core positioning through:
  • Clarity
    Clear brand purpose and messaging that creates true differentiation
  • Consistency
    Cohesive, consistent storytelling that builds trust
  • Connection
    Emotionally resonant engagement that deepens relationships with audiences
Driving Sustainable Brand Growth
I offer a range of services to help financial services brands grow and connect with their audiences:
Audience Mapping
Identifies the highest-value audiences and clarifies who the brand is not for, enabling focus on the segments that align with your brand's positioning and drive growth
Brand Purpose & Positioning
Defines the brand’s core purpose and values, establishing a clear and authentic positioning that creates meaningful difference
Brand Narrative & Message Development
Creates an emotionally compelling brand narrative, messaging hierarchy, and key messages tailored to the audience and guided by the brand purpose.
Campaign Development
Uses strategic insight and creativity to develop compelling campaigns that reflect the brand, build trust, and deliver results.
Brand Reflection Audit
Alignment & Authenticity Tracking
Assesses messaging, campaigns, and customer touchpoints using expert analysis and AI-powered tools to evaluate how effectively the brand’s proposition is reflected throughout. Insights reveal opportunities to connect more deeply with audiences, differentiate from competitors, and build trust.

To book a free discovery call, join the waiting list below.
Becky Rawlings
Brand Consultant & Money Coach
I help financial services brands grow through authentic, consistent storytelling that strengthens their connection with their audiences.

Drawing on my experience as both a senior communications consultant and a money coach, I combine behavioural insight with sector expertise to cut through complexity and create consistent messaging that reflect a brand’s purpose to drive measurable growth.

My work helps brands build long-term trust, stand out in a crowded, regulated market, and empower consumers to make confident financial decisions.
Let's Chat
If you're ready to transform your brand, contact me today using the form below.

hello@thrive-money.co.uk
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